Influencer Marketing
Influencer Marketing by Haley Watkins Illustration by Haley Watkins The world of social media marketing is ever expanding. More companies than ever are utilizing different social media platforms to...
View ArticleMake Your Website Stand Out
Make Your Website Stand Out by Daniyah Khan Illustration by Sophia Alem In our heavily digitalized world, a website is one of the most important components to truly selling your brand. While social...
View ArticleAlumni Spotlight: Sarah Campbell
Alumni Spotlight: Sarah Campbell by Lacy McKee Sarah Campbell came into UNC-Chapel Hill as a biology major on the pre-med track. The track she’s on now? The race track. As an account executive of...
View ArticleWhen is a Logo Redesign Right for your Business?
When is a Logo Redesign Right for your Business? by Gabi Allen Illustration by Gabi Allen Every successful brand has a well-designed logo. Take a second and consider where companies like Nike and...
View ArticleContent Marketing Ideas
Content Marketing Ideas by Catherine Yoder Illustration by Gabi Allen For a successful brand, useful content should be at the core of your marketing strategies. In this modern world where everything...
View ArticleAlumni Spotlight: Tran Nguyen
Alumni Spotlight: Tran Nguyen by P.J. Morales More than anything else, 1893 Brand Studio alum Tran Nguyen wants to make an impact on the world. In her current role as a Senior Account Executive at...
View ArticleWhat Makes an Impactful Leader?
What Qualities Make an Impactful Leader? by Connelly Miller Illustration by Abby Pallant Growth is the ultimate goal of businesses – generating more profit, increasing brand awareness and building...
View ArticleMarketing to Gen Z
Marketing to Gen Z by Ashley Sipe Illustration by Nia Freeman Generation Z, which includes those born between 1996 and 2010, is a tech-centric, social and inquisitive generation. Having lived through...
View ArticleMarketing for Small Businesses
Marketing for Small Businesses by Erica Boey Illustration by Natalie Peña-Galvis Navigating the MarketplaceUnlike big corporations and companies, small businesses lack the resources to carry out big...
View ArticleSocial Media Analytics for Small Businesses
Social Media Analytics for Small Businesses by Claire Doan Illustration by Haley Watkins Most businesses produce social media content on several different platforms, employing content strategies on...
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